On Jan 6, Global Info Research released "Global Automotive Power Seat Motor Market 2026 by Manufacturers, Regions, Type and Application, Forecast to 2032". This report includes an overview of the development of the Automotive Power Seat Motor industry chain, the market status of Automotive Power Seat Motor Market, and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Automotive Power Seat Motor.

According to our (Global Info Research) latest study, the global Automotive Power Seat Motor market size was valued at US$ 1927 million in 2025 and is forecast to a readjusted size of US$ 2307 million by 2032 with a CAGR of 2.7% during review period.
An automotive power seat motor is a small electric drive actuator installed inside a car seat to drive various adjustable mechanisms. Through the rotational or linear motion output of the motor, and via a transmission structure such as a reduction gear, worm gear, or lead screw, it electrically adjusts the seat's fore-and-aft movement, height, backrest angle, seat cushion tilt, headrest, and lumbar support, allowing the driver and passengers to quickly and precisely achieve a comfortable and ergonomic seating posture. These motors typically use 12V or 48V DC power and can work with position sensors and control modules to support intelligent functions such as memory seats and welcome modes. They are key components for enhancing cabin comfort and intelligence in mid-to-high-end and new energy vehicles. In 2025, global sales of automotive power seat motors were approximately 275,753 thousand units, with an average price of approximately US.49 per unit.
As automobiles evolve from traditional transportation tools into “mobile living spaces” integrating comfort, intelligence, and personalization, the cabin system is becoming a key area for differentiation in vehicle manufacturing. As the most frequently used and directly interacting component in the cabin, the level of electrification and intelligence of the seat directly impacts the user’s overall perception of the vehicle’s quality. Within this system, the power seat motor, though small in size and limited in individual value, plays a crucial role in translating electronic control commands into actual mechanical actions, making it an indispensable basic execution unit of the power seat system.
Power seat motors are widely used in functional modules such as seat fore-and-aft sliding, height adjustment, backrest tilt, seat cushion angle, lumbar support, headrest, and side wing adjustment. These motors are typically highly integrated with gearboxes, lead screws, worm gears, or gear mechanisms to form a complete adjustment mechanism, achieving stable, controllable, and self-locking motion output. With the increasing specialization of power seat adjustments, a mid-to-high-end seat often requires multiple adjustment motors working in tandem, upgrading it from a single-function component to a crucial fundamental component determining the performance boundaries of the seat system.
From the market demand perspective, the growth of automotive power seat motors is highly correlated with the increasing penetration rate of power seats and the upgrading of vehicle configurations. On the one hand, new energy passenger vehicles and mid-to-high-end fuel vehicles continue to shift towards comfort and intelligence in their cabin configurations, with power seats gradually moving from luxury models to mainstream models. On the other hand, consumers’ demand for multi-directional adjustment, seat memory, long-distance driving comfort, and personalized seating postures is constantly increasing, driving a simultaneous increase in the usage and value of adjustment motors per vehicle. Therefore, this market exhibits a dual-driven characteristic of “increased vehicle installation rate + increased value per vehicle.”
From a technological evolution perspective, automotive power seat motors are continuously developing towards high integration, low noise, high reliability, and modular design. Traditional separate motors and transmission mechanisms are evolving into integrated motor–reduction–control adjustment units to reduce assembly complexity and improve system consistency. At the motor level, brushed DC motors still dominate due to their cost and maturity advantages, while brushless DC motors are rapidly penetrating mid-to-high-end models to meet higher lifespan and NVH requirements. Meanwhile, for key functions such as backrest and height adjustment, self-locking capabilities and overload protection designs are becoming key focuses in product development.
In terms of the industry chain structure, automotive power seat motors exhibit typical automotive component attributes. Upstream includes copper materials for motors, magnetic materials, engineering plastics, precision metal gears, and electronic components; midstream consists of adjustment motor and module manufacturers; downstream primarily connects with seat system integrators and ultimately enters the OEM supply chain. During the selection process, OEMs, in addition to cost factors, place greater emphasis on product consistency, long-term reliability, platform compatibility, and supply chain stability. This gives companies with automotive-grade quality systems, automated manufacturing capabilities, and collaborative development experience a competitive advantage.
From a regional market perspective, the European, American, and Japanese markets started earlier in the popularization of power seats and ergonomic standards, placing higher demands on the durability, safety, and NVH performance of adjustment motors. The Chinese market, driven by the rapid expansion of new energy vehicles and the upgrade to intelligent cockpits, has become one of the most dynamic regions globally in terms of demand growth for automotive power seat motors. The advantages of the domestic supply chain in cost control, development response speed, and system integration capabilities are gradually becoming apparent, accelerating the process of domestic substitution.
Looking ahead, the development of the automotive power seat motor market will focus more on enhancing comfort, intelligent system collaboration, and ensuring long-term reliability. In terms of comfort, lower noise, smoother adjustment, and higher positional accuracy will become core indicators. Regarding intelligence, the adjustment motor will be more deeply integrated into the vehicle’s electronic and electrical architecture, enabling interconnection with user recognition, seat memory, health management, and intelligent cockpit scenarios. In terms of reliability, adapting to longer vehicle lifecycles and more complex usage environments will become an important direction for continuous product iteration.
This report is a detailed and comprehensive analysis for global Automotive Power Seat Motor market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.


Sample Report Request Automotive Power Seat Motor
https://www.globalinforesearch.com/reports/3405520/automotive-power-seat-motor

Market segment by Type: Brushed DC Motor、 Brushless DC Motor
Market segment by Application: Passenger Cars、 Commercial Vehicles
Major players covered: Shenghuabo、 Brose、 Denso (ASMO)、 Bosch、 Leggett & Platt、 Yanfeng、 Johnson Electric、 Keyang Electric Machinery、 Mabuchi、 Mitsuba、 Nidec
Market segment by region, regional analysis covers:
North America (United States, Canada and Mexico),
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe),
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia),
South America (Brazil, Argentina, Colombia, and Rest of South America),
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa).

The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Automotive Power Seat Motor product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Automotive Power Seat Motor, with price, sales, revenue and global market share of Automotive Power Seat Motor from 2021 to 2025.
Chapter 3, the Automotive Power Seat Motor competitive situation, sales quantity, revenue and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Automotive Power Seat Motor breakdown data are shown at the regional level, to show the sales quantity, consumption value and growth by regions, from 2021 to 2032.
Chapter 5 and 6, to segment the sales by Type and application, with sales market share and growth rate by type, application, from 2021 to 2032.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value and market share for key countries in the world, from 2021 to 2025.and Automotive Power Seat Motor market forecast, by regions, type and application, with sales and revenue, from 2026 to 2032.
Chapter 12, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of Automotive Power Seat Motor.
Chapter 14 and 15, to describe Automotive Power Seat Motor sales channel, distributors, customers, research findings and conclusion.